BEVERLY HILLS, CA (CelebrityAccess) Live Nation announced Jan. 16 it has launched Redrock Entertainment Services, which will produce “large-scale, global live events,” alongside event production veteran Ford Englerth.

Redrock, based out of Burbank, Calif., is a production company focusing on large scale, live events and specialized production projects, according to a statement, and is expected to expand its role in festival and concert operations, as well as internationally for live events and corporate specialty production partnerships.

“I feel immensely honored that Live Nation believes in our approach to special event production, and we look forward to delivering innovative experiences and premium services for all of our clients,” Redrock Entertainment Services President Englerth said in a statement. “We’re just getting underway and already in the last six months, the Redrock Entertainment team has produced major projects in Los Angeles, Chicago, Las Vegas, San Francisco and Miami, with a number of international endeavors slated for 2018.”

“Live Nation is always looking to invest in projects and partnerships that produce premium live experiences for audiences around the world, and joining forces with Ford on Redrock Entertainment Services definitely fits that bill,” Live Nation US Concerts Co-President Bob Roux added. “His industry expertise and talented team are known to create amazing events and we’re sure they will deliver for a growing list of corporate clients and artist partners.”

Redrocks boasts of event project producers with more than 25 years experience, according to the announcement.

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